A Guide to Logo Colors
Branding is very important to a business. With branding, you are able to reach out to your customers with your beliefs. You will find many different types of brands form the iconic, unforgettable, and the ordinary. Is there anything that will make your logo stand out? What colors are appropriate for your brand?
There is such a thing as the psychology of colors. It is the way people feel and think when they see a specific color. Our thoughts, emotions, and feelings are affected by the colors that we see, unknowingly. It can have an effect on our thinking. There are various ways that certain colors speak to use. Using certain colors in your logo helps to communicate what your business or brand is all about.
If you are in the process of creating a logo, it is important to ask yourself several questions. Is your market targeting males or females? Are you going for the trendy or the classy? Do you have an age group in mind for your target market? Is your business high-end or middle-class? If you answer these questions, it can help your business create a logo that speaks to your audience. This can help give you a solid brand.
Different colors evoke different feelings in us. If you enter a room colored blue, it would evoke feelings different from entering a room colored yellow. Different colors speak differently to us. The colors are listed below and how it makes us feel and think.
Here are the two categories of color – warm and cool. Let’s look at the warm colors first.
Red is a color that attracts men. It is associated with fire and passion. it can grab anyone’s attention because it speaks of urgency. You get pumped up and it increases your heart rate.
With orange, you get a friendly, playful color. It possesses overall energy. It is great with children.
Yellow is a bright color meant to bring joy, happiness, warmth, and cheerfulness to any logo. Too much yellow is distracting, so make sure to mix it with other colors for balance.
Here now are the cool colors.
The most popular logo color is blue. Tranquility, peace and maturity are conveyed in the color blue. You make people trust your brand if you add blue to your logo.
If your business has something to do with the outdoors, then using the color green for your logo is ideal. It conveys newness, whether in health or in wealth. Peace and a desire to promote growth in our lives is evoked if you use the color green.
The color of luxury is purple. Purple is grand and distinguished but with a sense of mystery to it.
Its earthy and tough-guy persona makes brown attractive to male audiences.
Black and white are neither warm nor cool. Combined with other colors, they are very powerful.
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