Millennials make up a significant portion of the population. Generation Z members also take up another significant portion of the overall population. When you put those two groups together; you find that they make up about half the overall population in the country. When you are in business, especially marketing, you have to consider this figure.
When you look at both segments of the population, you find they share some unique traits; they are conversant with and dependent on technology, motivated by meaning, prioritize career flexibility, and are more willing to try out entrepreneurship. Here is a roadmap to take when marketing to Gen Z and the millennials.
These groups care about the experience in the event. The previous generation were more into the functionality of a product or service. That leaves you with the task of talking about the experiences they can expect from using your products and services. You need to demonstrate how your products and services will impact and influence their lifestyle.
There is a need to remain committed to online marketing. One distinguishing characteristic of those groups is their lives have been filled with the internet and smart devices. They are constantly online. You, therefore, have to take your marketing campaign to where they are. Social media platforms will replace all your print and traditional media options.
You also need to tell them what your brand is about. You cannot expect them to buy a product on the basis that it works. They want to know if the vision and mission of the brand behind the product is one they can concur with. You, therefore, need to develop your brand with such concerns well defined, and in line with what the youth value. They are concerned over matters such as global warming and climate change. By selling eco-friendly products, they will become more interested in your brand.
There is a need to use gamification marketing. It is a marketing strategy in which you use gaming techniques such as ranking lists, competition, and scoring systems. You can tell when you decide to sell fitness devices. You can introduce competitions in various spots in the country were the customers will try and outrun each other. They will see in action how effective the devices are in the collection and sharing of their data. The result of such a competition is increased attention on the products, and the willingness of the population to buy them.
There are a lot of challenges when it comes to marketing to Gen Z and millennials. They come with some special and ever-changing tastes and preferences. By following what this guide has to say, you will find it easier to sell to a large part of that population.
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